Program

Ayurveda

Ayurveda Content Blueprint Ayurveda Content Blueprint A complete operating system to help you share ancient holistic wisdom, build authority, and grow a conscious community. 👥 Audience & Goals Who they are: Stressed professionals, yoga practitioners, chronic health sufferers, and people seeking natural, sustainable lifestyle changes. Goals: Demystify Ayurveda (make it accessible, not esoteric). Provide quick […]

What it means

A repeatable show-format that builds trust and attention around Ayurveda.

Who it's for

Businesses wanting consistent visibility
Creators building authority
Brands aiming for leads and engagement

Concept

One clear promise + one signature segment + one audience action (comment/DM/call).

How to do (workflow)

Hook (3s)

Problem

Solution

Proof

CTA: Ayurveda → Ayurveda viewers to Talk to Right Win Medias / Book a Free Consultation.

How it reaches

Shorts/Reels
Weekly long video
WhatsApp broadcast
Site embed

Do's

Use real examples
Keep language simple
Keep a fixed schedule
Use captions
Pin CTA comment

Don'ts

Don't over-sell
Don't change format daily
Don't make long intros
Don't ignore comments
Don't skip consistency

Tips & Tricks

Batch-shoot 3 episodes
Use hooks that ask a question
Keep one signature segment
Reuse clips for multiple platforms
Track clicks/leads weekly

Demo idea (3 episode ideas)

Top 3 mistakes + quick fixes
Myth vs fact (with proof)
Case study breakdown

FAQ

How often? 2–3 Shorts weekly + 1 long video.
Budget? Start with phone + mic + good light.
How to convert? Use CTAs + follow-ups + WhatsApp.

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Talk to Right Win Medias Book a Free Consultation What we do

Ayurveda Content Blueprint

A complete operating system to help you share ancient holistic wisdom, build authority, and grow a conscious community.

👥 Audience & Goals

Who they are: Stressed professionals, yoga practitioners, chronic health sufferers, and people seeking natural, sustainable lifestyle changes.

Goals:

Demystify Ayurveda (make it accessible, not esoteric).
Provide quick wins (immediate relief).
Build trust through consistent education.

🏛️ Content Pillars

Dosha Decoding: Helping people understand Vata, Pitta, and Kapha.
Food as Medicine: Recipes, spices, and digestion (Agni).
Dinacharya (Routine): Daily habits like tongue scraping and oil pulling.
Herbal Allies: Simple guides to Ashwagandha, Turmeric, Triphala.

🎨 Visual Assets

Reels / Shorts Layout

Use this layout to ensure your text isn't covered by UI buttons.

HOOK TEXT HERE
(Contrast Color)

[ Main Video of You / Remedy ]
Keep action in center

Read Caption 👇

Podcast / Long-form Kit

THE DOSHA
PODCAST

Ep 10: Why You're Tired
00:00 Intro • 05:00 Vata • 12:00 Solution

Structure Guide:

Intro (0:00-2:00): Identify the pain point (e.g., Bloating).
The Ayurvedic View (2:00-10:00): Why it happens (Agni).
The Solution (10:00-20:00): 3 Actionable tips.
Outro: Join the newsletter / Consult.

🗓️ 8-Week Content Matrix

Pick one topic per week. Adapt for all platforms.

Foundation Week 1

Understanding Your Dosha

Objective: Help audience self-identify.

Reel Hook "Why your friend can eat pizza but you get bloated."

Shorts Hook "Stop dieting until you know your Body Type."

Talking Points: Briefly explain Air (Vata), Fire (Pitta), Earth (Kapha). Ask them to comment their guess.

CTA: "Comment 'QUIZ' for my free Dosha test."

Routine Week 2

Tongue Scraping (Jihwa Prakshalana)

Objective: Introduce a quick-win tool.

Reel Hook "Visual: Show scraping 'gunk' off tongue. (Shock factor)."

Shorts Hook "The #1 thing to do before brushing your teeth."

Talking Points: Overnight toxins (Ama) build up on the tongue. Swallowing them weakens digestion. Scrape it off!

CTA: "Do you own a scraper? Yes/No."

Food Week 3

Golden Milk (Haldi Doodh)

Objective: Recipe / Comfort content.

Reel Hook "The ultimate sleep potion (better than melatonin)."

Shorts Hook "Make this tonight for deep sleep."

Talking Points: ASMR of making it. Turmeric reduces inflammation. Warm milk settles Vata.

CTA: "Save this recipe for tonight."

Routine Week 4

Oil Pulling (Gandusha)

Objective: Oral health & detox.

Reel Hook "Stop using chemical mouthwash. Do this instead."

Shorts Hook "Whiten teeth naturally with coconut oil."

Talking Points: Swishing oil pulls bacteria from gums. Improves breath. Reduces jaw tension.

CTA: "Send this to a friend who loves natural beauty."

Mind Week 5

Ashwagandha for Stress

Objective: Herbal education.

Reel Hook "Tired but wired? You need this root."

Shorts Hook "The King of Ayurvedic Herbs explained."

Talking Points: It's an adaptogen. Lowers cortisol. Take it with warm milk/ghee, not water.

CTA: "Read caption for dosage warning."

Concept Week 6

Digestive Fire (Agni)

Objective: Explain the core of health.

Reel Hook "You are not what you eat. You are what you DIGEST."

Shorts Hook "Why salads might be bloating you."

Talking Points: Agni is a fire. Ice water puts it out. Warm water stokes it. Keep the fire strong.

CTA: "Do you drink ice water? Be honest."

Self-Care Week 7

Self-Massage (Abhyanga)

Objective: Nervous system regulation.

Reel Hook "5 minutes of this = 1 hour of meditation."

Shorts Hook "Why you need to oil your body before showing."

Talking Points: Warm oil calms the nervous system. Apply in long strokes on limbs, circles on joints.

CTA: "Save for your Sunday Reset."

Lifestyle Week 8

Ayurvedic Clock

Objective: Time management & energy.

Reel Hook "Why waking up at 6am feels different than 7am."

Shorts Hook "The best time to eat lunch according to ancients."

Talking Points: 10am-2pm is Pitta time (strongest digestion). Eat big lunch. 2pm-6pm is Vata (creativity).

CTA: "What time do you eat lunch?"

⚙️ Production Workflow

Day	Task	Focus
Monday	Scripting	Plan 1 Reel + 1 Podcast outline based on matrix.
Wednesday	Filming	Batch record. Ensure good natural lighting (Face window).
Friday	Editing	Add captions, trim silence. Export in 4k.
Daily	Engagement	Reply to comments within 1st hour of posting.

🎨 Style & Accessibility

Visual Identity

Colors: Earth tones. Deep greens, Saffron, Clay red, Cream.
Fonts: Clean Sans-serif for captions (easy to read). Serif for headers (traditional feel).
Vibe: Calm, grounded, organic. Avoid neon colors or chaotic editing.

Accessibility Checklist

✅ Captions: Always include on-screen text for talking heads.
✅ Contrast: Don't put white text on light backgrounds. Use a dark outline.
✅ Sanskrit Terms: Always define them immediately. (e.g., "Agni, which means digestive fire...")

AYURVEDHA Content Blueprint • Reels • Shorts • Podcast

AYURVEDHA • Content Operating System • Reels / Shorts / Podcast

Use weekly: Pick 1 topic → Record → Post → Engage

AYURVEDHA: Complete Content Blueprint

A ready-to-use plan that helps you create clear, consistent content for Instagram Reels, YouTube Shorts, and Podcasts—using practical weekly topics, hooks, scripts, and templates built around AYURVEDHA.

What you gain

A repeatable content system for AYURVEDHA with ready hooks, scripts, and CTAs—so you can educate people about daily wellness habits, simple routines, and safe ways to talk about traditional practices.

Weekly output

3 short videos + 1 podcast episode
Core promise

Simple wellness guidance + routines
Tone

Calm, practical, respectful
Best for

Wellness seekers, families, beginners

Start here

Pick one topic from the Topic Matrix → follow the steps → record in one take → post with the CTA.

Safety & trust note

Keep content general and educational. Avoid claiming to “cure” diseases. Encourage viewers to consult qualified professionals for medical concerns.

Audience & Goals Who this is for

Target audience types

Beginners curious about AYURVEDHA and daily routines.
Busy professionals who want quick, simple wellness habits.
Parents & families looking for gentle lifestyle guidance.
Fitness & yoga audience interested in food, sleep, and recovery basics.
Wellness shoppers who want simple ways to understand herbs and oils.

Content goals for AYURVEDHA

Educate clearly: explain concepts in simple language.
Build trust: share safe, general guidance and disclaimers.
Improve consistency: weekly routines people can follow.
Encourage healthy habits: sleep, food, movement, hydration.

Success metrics • Instagram Reels

RetentionHook holds attention

3s + 50%

SavesRoutine / checklist posts

Save rate ↑

SharesSimple home tips

Share rate ↑

Success metrics • YouTube Shorts

View durationFast and clear pacing

60–85%

CommentsOne question CTA

10+/1k

SubsSeries posting

Steady ↑

Success metrics • Podcast

CompletionClear structure

70%+

Return listenersWeekly routine

Repeat ↑

DownloadsPractical episodes

Trend ↑

Tone guidelines

Respectful: acknowledge tradition; don’t shame other approaches.
Simple: explain terms (e.g., “dosha = body type idea”).
Safe: avoid “cure” claims; keep it educational.
Helpful: give one small action viewers can try.

Content Pillars 3–5 core buckets

Pillar 1: Daily Routines

Morning/night routines, hydration, sleep habits, gentle practices.

Pillar 2: Food & Digestion Basics

Simple food combos, mindful eating, seasonal food habits.

Pillar 3: Herbs & Home Ingredients

Common herbs, oils, teas—what they’re traditionally used for.

Pillar 4: Seasonal Wellness

Summer/monsoon/winter adjustments, skin and immunity basics.

Pillar 5: Myth vs Fact (Respectful)

Clear up misunderstandings without extreme claims.

Weekly balance: 1 routine + 1 food tip + 1 herb explainer + (optional) seasonal tip.

Assets (CSS-Only Visual Templates) Layout guides (not images)

These are layout guides, not images. Use them as a visual blueprint for on-screen text, pacing, steps, and CTA when creating content about AYURVEDHA.

Part 1: Vertical Video Template (9:16)

Use this structure for Reels and Shorts. It includes hook text area, main shot area, step rail (Step 1–3), lower-third CTA, caption preview, and B-roll strip.

Hook: “Try this 30-second AYURVEDHA routine after waking up.”

Reels/Shorts: 25–45s

Main shot area (talking head / demo / ingredients)

Explain 3 steps → show 1 simple example → end with CTA.

CTA: “Save this routine”

Try for 7 days

1 What to do

State the routine clearly in one sentence.

2 How to do it

Show the steps with a quick demo.

3 When to use

Morning / after meals / before bed (simple).

Caption previewKeep it readable

Simple AYURVEDHA routine: 3 steps + when to do it ✅ Save this and try for 7 days.

B-roll stripQuick cutaways

Clip 1

Ingredient close-up

Clip 2

Routine demo (hands)

Clip 3

Simple checklist text

How to use this template: Hook at the top → explain in 3 steps → show one example → end with one CTA.

Part 2: Podcast Kit

Use this kit to create consistent episodes around AYURVEDHA: cover template, episode outline, show notes template, and clear segment timing.

Podcast • AYURVEDHA Weekly • 15–22 min

AYURVEDHA: Simple Wellness Guide

Episode: “Daily routine + food + seasonal habits (simple)”

18:10

Episode outline layout (with timing)

0:00–1:00

Cold openOne simple habit for today + why it helps.

1:00–5:00

Core ideaExplain the concept in simple words (no jargon).

5:00–9:00

3-step routineWhat to do + how to do it + when to do it.

9:00–13:00

Food & digestionOne safe, general food habit + who it suits.

13:00–16:00

Seasonal tipMonsoon/summer/winter adjustment (simple).

16:00–18:30

CTA + next episodeAsk listeners their routine goal (sleep/digestion/energy).

Show notes template

Episode promise: One simple habit you can try today.
3-step routine: what / how / when.
Food note: gentle, general guidance (no cures).
Seasonal tip: one adjustment for the week.
CTA: “Tell me your goal: sleep / digestion / energy.”

Podcast tip: Always end with a simple “try this for 7 days” action plan.

Topic Matrix 8 practical weekly topics

How to use: Pick one topic → use the hooks → follow the production plan → speak from the micro script → post with the CTA.

1) Morning Routine: 3 Simple AYURVEDHA Steps

Objective: Give a morning routine people can save and follow.

Reels: 25–40s Shorts: 30–45s Podcast: 14–18m

Platform-specific hooks routine

Instagram Reels: “Try this 30-second AYURVEDHA morning routine.”
YouTube Shorts: “3 steps to start your day calmer.”
Podcast: “Daily routine basics: simple habits that build consistency.”

Step-by-step production plan 3 steps

Step 1: hydration (simple, safe tip).
Step 2: light movement/breathing.
Step 3: one mindful food habit.
End with “try for 7 days” CTA.

Micro script / talking points

Hook: “If your mornings feel rushed, do this simple routine.”
Steps: “Hydrate → move gently → eat mindfully.”
Close: “Save this and try it for 7 days.”

CTASave + comment “7 days” if you’ll try it.

2) Food Combinations: Simple Do’s & Don’ts (Beginner-Friendly)

Objective: Share simple food pairing rules without fear-mongering.

Reels: 30–50s Shorts: 35–55s Podcast: 15–20m

Platform-specific hooks food

Instagram Reels: “Simple food combos that feel lighter for many people.”
YouTube Shorts: “One food rule for better digestion (simple).”
Podcast: “Mindful eating: how to keep it simple and consistent.”

Step-by-step production plan practical

Give 2 “do” combos and 1 “avoid” combo (general).
Explain “why” in simple terms: comfort, heaviness, timing.
Suggest: “track how you feel” instead of hard rules.
CTA: ask viewers what meal they struggle with.

Micro script / talking points

Hook: “Want meals that feel lighter? Try this.”
Explain: “Keep meals simple. Notice what feels heavy.”
Close: “Comment your toughest meal: breakfast/lunch/dinner.”

CTAComment your toughest meal so you can make it simpler.

3) Common Herbs Explained: What They’re Traditionally Used For

Objective: Explain one herb clearly, safely, and practically.

Reels: 25–45s Shorts: 30–55s Podcast: 14–18m

Platform-specific hooks herb

Instagram Reels: “This common herb is used traditionally for ____.”
YouTube Shorts: “Herb explained in 30 seconds (simple).”
Podcast: “Herbs 101: how to talk about them responsibly.”

Step-by-step production plan safe framing

Pick 1 herb (example: ginger, turmeric, tulsi).
Explain: traditional use + how people commonly consume it.
Add a safety note: allergies, pregnancy, interactions (general).
CTA: ask which herb to cover next.

Micro script / talking points

Hook: “Let’s talk about one herb—simple and safe.”
Explain: “Traditional use + common way people take it.”
Close: “Comment the next herb you want explained.”

CTAComment the next herb/topic you want.

4) Sleep Routine: A AYURVEDHA Night Reset (Beginner-Friendly)

Objective: Give a calm night routine viewers can follow.

Reels: 25–45s Shorts: 30–50s Podcast: 15–22m

Platform-specific hooks sleep

Instagram Reels: “If you can’t sleep fast, try this calm reset.”
YouTube Shorts: “Night routine: 3 things before bed.”
Podcast: “Sleep habits: simple routines that improve consistency.”

Step-by-step production plan calm

Step 1: lights down + screen pause.
Step 2: warm drink option (general) + comfort.
Step 3: breathing/relaxation for 60 seconds.
CTA: “Try for 5 nights and tell me the result.”

Micro script / talking points

Hook: “Tonight, do this before bed.”
Steps: “Lower lights → pause screens → 60s breathing.”
Close: “Comment ‘sleep’ if you want a 7-day plan.”

CTAComment “sleep” for a 7-day routine format.

5) Dosha Basics Explained in Simple Words (No Confusion)

Objective: Explain “dosha” in beginner-friendly language.

Reels: 30–55s Shorts: 35–60s Podcast: 16–22m

Platform-specific hooks basics

Instagram Reels: “Dosha explained: think ‘body pattern’, not labels.”
YouTube Shorts: “Dosha basics in 45 seconds.”
Podcast: “How to understand Ayurveda concepts without getting overwhelmed.”

Step-by-step production plan beginner

Define: dosha as a traditional way to describe body patterns.
Give 3 simple traits for each (general, not diagnostic).
Give one routine tip per type (general).
CTA: ask viewers what they relate to most.

Micro script / talking points

Hook: “Dosha isn’t a label—think of it like a pattern.”
Explain: “3 patterns, common traits, simple routines.”
Close: “Comment which trait you relate to: energy/sleep/digestion.”

CTAComment: energy / sleep / digestion (choose one).

6) Seasonal Wellness: What to Change in Summer / Monsoon

Objective: Give one simple seasonal adjustment per week.

Reels: 25–45s Shorts: 30–55s Podcast: 12–18m

Platform-specific hooks seasonal

Instagram Reels: “One change for this season that helps many people.”
YouTube Shorts: “Seasonal tip you can do today.”
Podcast: “Seasonal routines: why small changes matter.”

Step-by-step production plan 1 change

Choose season: summer or monsoon.
Give one habit: timing, food choice, hydration, or rest.
Add “listen to your body” guidance.
CTA: ask viewers their season challenge (heat/cold/rain).

Micro script / talking points

Hook: “This season, don’t do everything—do this one thing.”
Tip: “One simple change that feels more comfortable for many.”
Close: “Comment your challenge: heat/rain/cold.”

CTAComment: heat / rain / cold (one word).

7) Myth vs Fact: Common AYURVEDHA Misunderstandings

Objective: Correct confusion respectfully and safely.

Reels: 30–50s Shorts: 35–55s Podcast: 14–20m

Platform-specific hooks clarity

Instagram Reels: “This is NOT what Ayurveda means—here’s the simple version.”
YouTube Shorts: “Myth vs fact in 40 seconds.”
Podcast: “How to stay balanced: tradition + safe modern choices.”

Step-by-step production plan 3 myths

Pick 3 common myths (no extremes).
Give the simple truth and a safe suggestion.
Repeat: “This is general info, not medical advice.”
CTA: ask viewers what myth they heard.

Micro script / talking points

Hook: “Let’s clear confusion—without hate.”
Explain: “3 myths → simple truth → safe next step.”
Close: “Comment one myth you heard and I’ll clarify.”

CTAComment a myth you heard; reply with a calm explanation.

8) Home Routine Kit: “One Habit for Digestion / Energy / Calm”

Objective: Create a weekly series where viewers pick one goal.

Reels: 25–45s Shorts: 30–55s Podcast: 15–22m

Platform-specific hooks series

Instagram Reels: “Pick one: digestion / energy / calm—here’s a simple habit.”
YouTube Shorts: “One habit for your goal (simple).”
Podcast: “Goal-based routines: make wellness easy and consistent.”

Step-by-step production plan pick a goal

Ask viewers to pick one goal (3 options).
Give one safe habit per goal (simple lifestyle).
Make it repeatable: “do this daily for 7 days.”
CTA: ask them to report back in comments.

Micro script / talking points

Hook: “Choose one goal. I’ll give you one habit.”
Explain: “Digestion / energy / calm → one simple routine each.”
Close: “Comment your goal and come back after 7 days.”

CTAComment: digestion / energy / calm (one word).

Production & Posting Workflow Weekly timeline + checklist

Weekly timeline (simple)

Mon
Pick 3 topicsChoose from Topic Matrix; write 3 hooks.
Tue
Batch recordRecord 3 short videos in one session (routine/checklist).
Wed
Edit & packageAdd captions, highlight steps 1–3, keep it calm.
Thu
Post & engageReply to comments; pin the best routine.
Fri
Podcast dayRecord 15–22 min episode using the kit.

Simple checklist (copy-ready)

1
One ideaOne routine or one concept per post.
2
HookProblem + simple promise in 3 seconds.
3
3 stepsWhat → How → When (Step 1–3).
4
ExampleShow one safe demo (ingredient / routine).
5
CTAAsk one action: comment / save / follow.
6
Safety noteKeep it general; encourage professional advice for medical issues.

Engagement rule: Ask one question in every caption (example: “What’s your goal: sleep or digestion?”).

Platform Customization Durations + posting tips

Instagram Reels

Aspect ratio

9:16 vertical

Recommended duration

25–55 seconds

Posting tip

Routines + “save this” CTA

Rhythm

3–5x per week

YouTube Shorts

Aspect ratio

9:16 vertical

Recommended duration

30–60 seconds

Posting tip

Bold step text + calm delivery

Rhythm

3–7x per week

Podcast

Format

15–22 minutes, 5–6 segments

Publishing

Weekly (same day/time)

Posting tip

End with “try for 7 days” plan

Rhythm

1x per week

Posting best practices (simple)

One CTA per post: choose comment OR save OR follow.
Repeat winners: remake top topics weekly with new routines.
Pin a comment: pin the 3-step routine so people follow.
Series naming: “AYURVEDHA Routine #1”, “AYURVEDHA Food #2”, etc.

Visual & Audio Style Guide Clean + trustworthy

Color usage rules

Use one accent for hooks/CTAs.
Keep background calm; text must be high-contrast.
Highlight only 3–6 words on screen.

Typography rules

Short lines: 6–10 words.
Two sizes: big hook + small support line.
Use bullets instead of paragraphs.

Motion principles

Cut every 2–3 seconds (gentle cuts).
Use simple transitions; avoid flashing effects.
Show one quick demo clip for credibility.

Audio clarity tips

Record in a quiet room; avoid fan noise.
Keep your voice calm and clear.
Use soft background music only if needed.

Trust-building rules

Use phrases like “traditionally used for” (not “cures”).
Suggest “check with a professional” for medical conditions.
Keep recommendations simple and general.

Accessibility & Localization Easy to understand

Caption best practices

Always add captions for Reels/Shorts.
Keep captions 1–2 lines per screen.
Explain terms in simple words.
Use numbers and checklists for fast understanding.

Color-contrast rules

Light text on dark overlay for readability.
Avoid grey-on-grey combinations.
Use a dark text box behind captions on bright footage.

Simple language guidelines

One idea at a time.
Short sentences.
Use “what to do” + “when to do” language.
Repeat key steps for clarity.

Localization tips

Use local seasons and foods people know.
Give examples with common home ingredients.
Use bilingual hooks if your audience prefers it.

Accessibility shortcut: If someone understands your content with sound off, it performs better.

Usage Notes Replace + scale weekly

How to replace AYURVEDHA

Find AYURVEDHA and replace it with any niche.
Keep the same structure; change examples to match your audience.
Reuse the Topic Matrix weekly with new routines and questions.

How to scale topics

Turn topics into a series: “Routine #1”, “Food #2”, “Herb #3”.
Use viewer comments as next week’s topics.
Repeat top-performing posts with a new example.

How to reuse weekly (simple plan)

Week 1: Morning routine + herb explainer.
Week 2: Sleep routine + food combos.
Week 3: Seasonal tip + myth vs fact.
Week 4: Goal-based routine kit + Q&A episode.