AGRI FARMING
Cadence 3 posts/week
Batch 60–90 min
Format Hook → Value → CTA
Build a repeatable content ecosystem that teaches simple routines, solves real field problems, and guides viewers toward a next step. The focus: clarity, consistency, and trust-building content that converts into calls, WhatsApp messages, or website visits.
Quick Start (15 Minutes)
- Pick one idea from the matrix.
- Write: 1 hook + 3 talking points + 1 CTA.
- Record in one take; cut pauses; add captions.
- Post and pin the best comment as your next idea.
Saves = value
Comments = trust
DMs = leads
Rules That Win
- One problem per post: keep it single-purpose.
- Say it + show it: text overlay supports voice.
- Local-first: seasons, crops, practical examples.
- One CTA only: Save / Comment / DM keyword.
Focus Mode: reduces visual noise for faster client execution.
The Strategy Layer
Audience Avatar + 3 PillarsAudience Avatar
Who is this for?- New growers: step-by-step checks and confidence.
- Working farmers: yield + cost + prevention routines.
- Agri businesses: trust content that drives calls/WhatsApp.
- Students: frameworks, tools, and learning.
The 3 Content Pillars
Strategic foundation- Basics & Stages: soil → sowing → care → harvest.
- Problem Solving: symptoms → cause → safe fix → prevention.
- Cost & Output: reduce waste, improve timing, track inputs.
Weekly rotation: 1 post from each pillar (balanced growth).
Visual Blueprints
CSS LayoutsThe “Viral Hook” Frame
Smartphone overlay mapPlace hook text at top, keep face centered, show steps mid, CTA at bottom.
HOOK TEXT (2s)
“Stop doing this…” / “Do this first…”
“Stop doing this…” / “Do this first…”
FACE / MAIN SHOT
Eye-level • stable • clean background
Eye-level • stable • clean background
1
Point
Point
2
Point
Point
3
Point
Point
CTA BAR
Save • Comment • DM keyword
Save • Comment • DM keyword
“Save this checklist”
“Comment your crop”
“DM ‘SOIL’ for steps”
The Podcast Flow
Hook → ConversionTeach one big idea, add one example, end with a clear next step.
0:00
The Hook
Problem + promise in one sentence.
0:20
The Core
3 points + a mini example each.
4:30
The Proof
Mini case, field check, or “before/after.”
5:00
The Conversion
CTA: follow, DM keyword, ask question.
Intro: “If you’re struggling with ___, this will help.”
Point 1: “Do ___ because ___.” (example)
Point 2: “Avoid ___, instead ___.” (example)
Point 3: “Check ___ weekly.” (example)
CTA: “Send your question / DM keyword / follow for next part.”
Point 1: “Do ___ because ___.” (example)
Point 2: “Avoid ___, instead ___.” (example)
Point 3: “Check ___ weekly.” (example)
CTA: “Send your question / DM keyword / follow for next part.”
The Topic Matrix
8 high-value ideas1) Soil Prep: “Do this before sowing” Not done
Scroll-Stopping Hook
“If your soil is wrong, your yield drops — do these 3 checks first.”
3 Talking Points
- Texture check → what to improve.
- Moisture check → avoid soggy roots.
- Organic matter routine → why it matters.
Platform-Specific CTA
Reels: “Save this checklist.” Shorts: “Comment your crop.” Podcast: “Send your soil question.”
Production Notes
- Show soil in hand (close-up).
- Overlay steps 1–3 on screen.
- End with one keyword CTA: “DM ‘SOIL’”.
2) Seed Selection: “Don’t buy seeds like this” Not done
Scroll-Stopping Hook
“Cheap seed can become expensive loss — check these 3 things first.”
3 Talking Points
- Source check: trusted dealer + batch details.
- Germination check: simple sample test.
- Variety match: season + water + soil.
Platform-Specific CTA
Reels: “Save this.” Shorts: “Reply with your crop name.” Podcast: “Ask your variety question.”
Production Notes
- Show seed packet label areas to check.
- Use step strip: 1) source 2) test 3) match.
- End: “Comment your crop for a checklist.”
3) Sowing Timing: “Best time to sow?” Not done
Scroll-Stopping Hook
“Wrong timing gives weak crop — use this simple 2-rule timing check.”
3 Talking Points
- Rule 1: rainfall/irrigation readiness.
- Rule 2: temperature window basics.
- Example: how a week shift changes outcome.
Platform-Specific CTA
Reels: “Save this timing rule.” Shorts: “Comment your location.” Podcast: “Send your season plan.”
Production Notes
- Use on-screen numbers for the 2 rules.
- Keep under 30 seconds for short-form.
- End: “DM ‘SEASON’ for a chart.”
4) Watering: “Overwatering signs” Not done
Scroll-Stopping Hook
“Too much water kills roots — 3 signs you’re overwatering.”
3 Talking Points
- Yellowing/droop even when soil is wet.
- Smell/fungus around base.
- Fix: spacing + timing + drainage check.
Platform-Specific CTA
Reels: “Save this.” Shorts: “Reply ‘WATER’.” Podcast: “Ask irrigation questions.”
Production Notes
- Show leaf close-up + soil check.
- Overlay: Sign 1–3; end with one fix.
- CTA: “DM ‘WATER’ for schedule.”
5) Pest/Disease: “Spot early symptoms” Not done
Scroll-Stopping Hook
“Catch it early, save your crop — 3 leaf warning signs.”
3 Talking Points
- Spots: patterns that signal trouble.
- Curling: underside insects or imbalance.
- Prevention: weekly inspection + hygiene.
Platform-Specific CTA
Reels: “Comment symptoms.” Shorts: “Save this.” Podcast: “Send questions.”
Production Notes
- B-roll: leaf top + underside.
- Keep prevention-focused (simple + safe).
- CTA: “Comment your symptom; I’ll reply.”
6) Composting: “Easy compost at home” Not done
Scroll-Stopping Hook
“Don’t throw waste — turn it into fertilizer in 3 steps.”
3 Talking Points
- Balance dry + wet materials.
- Turning schedule to prevent smell.
- Ready signs and usage basics.
Platform-Specific CTA
Reels: “Save this routine.” Shorts: “Want a checklist?” Podcast: “Share your compost method.”
Production Notes
- B-roll: layering dry/wet quickly.
- Overlay: Step 1–3; keep under 40s.
- CTA: “DM ‘COMPOST’.”
7) Cost Control: “Reduce input waste” Not done
Scroll-Stopping Hook
“Save money without reducing yield — 3 cost cuts that work.”
3 Talking Points
- Right dosage: measure, don’t guess.
- Right timing: apply when it matters.
- Tracking: simple notes weekly.
Platform-Specific CTA
Reels: “Save this.” Shorts: “Comment ‘TRACK’.” Podcast: “Ask budgeting questions.”
Production Notes
- Show tracker notebook/phone notes as b-roll.
- Overlay: Cut 1–3; keep sentences short.
- CTA: “DM ‘COST’ for tracker.”
8) Harvest & Storage: “Avoid post-harvest loss” Not done
Scroll-Stopping Hook
“You can lose profit after harvest — follow these 3 storage rules.”
3 Talking Points
- Dryness: moisture is the enemy.
- Cleanliness: reduce fungus/pests.
- Airflow: spacing + ventilation basics.
Platform-Specific CTA
Reels: “Share with a farmer friend.” Shorts: “Save this.” Podcast: “Ask storage questions.”
Production Notes
- B-roll: drying, sorting, storage area.
- Overlay: Rule 1–3; end with one action CTA.
- CTA: “Save + share for later.”
The Production Engine
Plan → Record → Edit → Distribute → Analyze1
Plan
Pick 3 ideas. Write hook + 3 points + 1 CTA.
2
Record
Batch shoot. Eye-level camera. Face light. Clean audio.
3
Edit
Cut pauses. Add captions. Add one on-screen CTA.
4
Distribute
Post 3×/week. Repurpose to other platforms.
5
Analyze
Track saves/comments/DMs. Turn top comment into next post.
Style & Standards (Brand Bible)
Tone • Typography • Lighting/AudioTone of Voice
Clear + Practical- Simple: one idea per post; short sentences.
- Local: seasons, crops, and practical reality.
- Helpful: “do this / avoid this / check this”.
- Consistent: repeat structure weekly.
Typography Hierarchy
On-screen textHook
Steps
CTA
Rule: 1 headline + max 3 bullets. Keep readable on mobile.
Lighting Setup
Simple- Face light: window light or one soft light in front.
- Background: clean, not busy; avoid backlight.
- Camera: eye-level; stable; close enough.
Audio Setup
Clarity wins- Mic close: lapel/phone mic near mouth.
- Noise: turn off fan; avoid traffic.
- Energy: speak slightly slower and clearer.
Hook (2s): “Stop doing ___, do this instead.”
Point 1 (5s): “Do ___ because ___.”
Point 2 (5s): “Avoid ___, instead ___.”
Point 3 (5s): “Check ___ weekly.”
CTA (2s): “Save this / Comment / DM ‘KEYWORD’.”
Point 1 (5s): “Do ___ because ___.”
Point 2 (5s): “Avoid ___, instead ___.”
Point 3 (5s): “Check ___ weekly.”
CTA (2s): “Save this / Comment / DM ‘KEYWORD’.”